We have a robust, all-inclusive Internet Marketing program at BV Web Designs. Our over arching objective is to improve your company web sites conversion rate. Achieving this objective isn't magic, it is through a well balanced and organized plan, successfully executed. Our Internet Marketing is the over-reaching umbrella that includes a number of specific marketing strategies. When they are all in sync, good things happen!
In the short term we launch a Pay-Per-Click campaign to bring awareness to your brand and website, to your targeted audience. Parallel to that we start building out your social accounts, profiles and pages. Soon we start up the Search Engine Optimization team to analyze your website and start with the on-page customization. They then move to the off-page SEO with campaigns such as link building. As the parts start to all come together, we again launch a PPC campaign of both brand awareness and product advertising with banner ads, Landing Pages and Affiliate accounts.
From keyword research to ad copy composition to landing page optimization, BV Web Designs' core objective is to maximize your return on investment from your Internet Marketing campaign.
Search Engine Optimization is the process of improving the volume and quality of traffic to your website from search engines "natural" or un-paid ("organic") search results. Understanding and leveraging off the methods that search engines employ, our search engine optimization services will get your Page Rank higher, making your website appear on the very first or second page of a search engine's listing for relevant keywords. Exactly where you want it to be!
Pay Per Click Marketing, or PPC, is an internet advertising model used to direct traffic from a website or a Search Engine Results Page (SERP) to a different website. New websites, stalled sites and E-commerce sites especially, should have an interest in establishing an Internet marketing plan to include Pay Per Click options. Our pay per click team will develop a customized campaign for your company using the most popular keyword phrases your target market is more likely to use when searching for your product or services.
Social Media offers a number of exciting opportunities for companies to connect with customers in a more personal and meaningful way than ever before. Social Media in marketing is a communications tool that makes a company accessible to those interested in their products and brand. It also makes them visible to those who have no knowledge of their products. Social media marketing, when done right, leads to more customers, more traffic, and more conversions.
For Internet Marketing a landing page is a single web page that appears in response to clicking on an advertisement banner or link. The landing page will usually display directed sales copy related to that advertisement. BV Web Designs advertising campaigns recommend using Landing Pages as both a sales platform and as an intermediary between the link advertisement and your company home page and social pages. They provide a means to focus the viewer on the product they are interested in, greatly increasing your ability to convert the sale.